Every creation is a testament to grace.
Aurelia is a haute couture brand that blends timeless elegance with exceptional craftsmanship. Each creation is a work of art, meticulously designed to reflect grace, beauty, and sophistication. Drawing inspiration from classic luxury, Aurelia’s designs celebrate the artistry of couture while maintaining a fresh, contemporary feel. It is a brand where every detail, from the choice of fabric to the intricate embellishments, is carefully curated to deliver an unparalleled experience in fashion.
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The challenge for Aurelia is to balance traditional haute couture elements with a modern, approachable brand identity. While upholding the exclusivity and craftsmanship of the couture world, the brand must also find a way to connect with a broader audience, communicating its luxury and uniqueness without appearing inaccessible.
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Visual identity
Creative Direction
Logo design
Icons
Pattern
Imagery
Brand Guidelines
Packaging design
Hang tag
Business cards
Mailing box
