LUX Beauty & More is your gateway to timeless elegance and self-care. We believe in celebrating individuality through high-quality products that inspire confidence and beauty from within. From luxurious essentials to innovative trends, LUX is here to redefine your beauty routine with sophistication and style. Discover your glow with us.
Elevate Your Radiance.
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For this project, the challenge was to create a cohesive visual identity that embodies elegance and accessibility, perfectly suited for a modern beauty brand. The goal was to design branding elements that not only look luxurious but also feel approachable for businesses with a smaller budget.
The project included developing a sleek logo, defining the brand's color palette, and crafting packaging designs such as shopping bags, business cards, and gift card holders. Each piece was carefully designed to reflect the brand’s essence: beauty, sophistication, and versatility.
This project was all about finding the balance between style and functionality.
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Visual identity
Creative Direction
Logo design
Icons
Pattern
Imagery
Brand Guidelines
Packaging design
Business cards
Gift cards
Shopping bags
